Bland, Michael. <br/><br/>
Effective media relations :  how to get results / 
Michael Bland, Alison Theaker & David Wragg 
 - 158 pages ;  22 cm 
 - PR in practice series .
 - PR in practice series. .
<br/><br/>Includes bibliographical references (p. 149-151) and index 
<br/><br/><label>ISBN: </label>0749418567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Mass media and business.