Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong & Marc Oliver Opresnik. 
 - 17th edn.  Global edition 
 - Harlow, England :  Pearson Education Limited,  2018. 
 - 734p. :  ill. (col.) ;  28cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1292220171 9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K363 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8  / /KOT