TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Philip.
AU  - Opresnik, Marc Oliver.
TI  - Principles of marketing
SN  - 1292220171
AV  - HF5415 .K363 2018
U1  - 658.8 
PY  - 2018///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -