Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée

Material type:

TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781625274496

Subject(s):

New products
Market segmentation

DDC classification:

658.8/02 23

LOC classification:

HF5415.153 .K53 2015

Online resources:

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Includes bibliographical references and index.

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