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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextPublisher: Boston : McGraw-Hill Irwin, [2009]Copyright date: ℗♭2009Edition: Ninth editionDescription: xv, 784 pages : illustrations, map ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780073381008 (alk. paper)
  • 0073381004 (alk. paper)
  • 9780071263351 (pbk.)
  • 0071263357 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.135 .C72 2009
This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
Books Dato Maznah Library & Information Services Open Collection H Social Sciences HF5415.135.C72 2009 (Browse shelf(Opens below)) Available 10082397

Includes bibliographical references and indexes.

This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.

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