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| 001 | EBC7219451 | ||
| 003 | MiAaPQ | ||
| 005 | 20241230092503.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 241227s2023 xx o ||||0 eng d | ||
| 020 |
_a9781292402734 _q(electronic bk.) |
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| 020 | _z9781292402727 | ||
| 035 | _a(MiAaPQ)EBC7219451 | ||
| 035 | _a(Au-PeEL)EBL7219451 | ||
| 035 | _a(OCoLC)1374430675 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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| 050 | 4 | _aHD30.4 .S286 2023 | |
| 082 | 0 | _a650.072 | |
| 100 | 1 | _aSaunders, Mark. | |
| 245 | 1 | 0 | _aResearch Methods for Business Students. |
| 250 | _a9th ed. | ||
| 264 | 1 |
_aHarlow : _bPearson Education, Limited, _c2023. |
|
| 264 | 4 | _c�2023. | |
| 300 | _a1 online resource (888 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aFront Cover -- Half Title -- Title Page -- Copyright Page -- Brief contents -- Contents -- How to use this book -- Preface -- Contributors -- 1 Research, reflective diaries and the purpose of this book -- Mark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 1.1 Introduction -- 1.2 The nature of research -- 1.3 Business and management research -- 1.4 The research process -- 1.5 Keeping a reflective diary or research notebook -- 1.6 The purpose and structure of this book -- 1.7 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Starting your reflective diary or notebook -- References -- Further reading -- Case 1: A reflective journal? . . . About research? . . . Where do I even begin? -- Emily A Morrison -- Self-check answers -- 2 Generating a research idea and developing your research proposal -- Mark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 2.1 Introduction -- 2.2 Characteristics of good research ideas -- 2.3 Generating research ideas -- 2.4 Refining research ideas -- 2.5 Developing your overarching research question -- 2.6 Writing a research aim and set of research objectives -- 2.7 The importance of theory -- 2.8 The need for a research proposal -- 2.9 Structuring your research proposal -- 2.10 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Choosing a research topic and developing your research proposal -- References -- Further reading -- Case 2: Keza's research aim formulation -- Adina Dudau -- Self-check answers -- 3 Critically reviewing the literature -- Mark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 3.1 Introduction -- 3.2 Being 'critical' and the purposes and forms of review -- 3.3 The content and structure of a critical review. | |
| 505 | 8 | _a3.4 Literature sources -- 3.5 Planning your literature search -- 3.6 Conducting your literature search -- 3.7 Reading critically and evaluating the literature -- 3.8 Note-taking and referencing -- 3.9 Using systematic review -- 3.10 Drafting the critical review -- 3.11 A note about plagiarism -- 3.12 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Critically reviewing the literature -- References -- Further reading -- Case 3: Shaping powerful questions when reviewing the literature -- Mat Hughes -- Self-check answers -- 4 Understanding research philosophy and approaches to theory development -- Mark NK Saunders, Philip Lewis, Adrian Thornhill and Alexandra Bristow -- Learning outcomes -- 4.1 Introduction -- 4.2 The philosophical underpinnings of business and management -- 4.3 Research paradigms -- 4.4 Five management philosophies -- 4.5 Approaches to theory development -- 4.6 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Heightening your Awareness of your Research Philosophy (HARP) -- References -- Further reading -- Case 4: Working out your philosophical assumptions -- Natasha Mauthner -- Self-check answers -- 5 Formulating the research design -- Mark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 5.1 Introduction -- 5.2 Achieving a coherent research design -- 5.3 The research purpose -- 5.4 Methodological choice: choosing a quantitative, qualitative or mixed methods research design -- 5.5 Developing a coherent research strategy -- 5.6 Considering time horizons -- 5.7 Anticipating potential ethical issues -- 5.8 Assessing the quality of research design -- 5.9 Recognishing your role as researcher -- 5.10 Summary -- Self-check questions -- Review and discussion questions. | |
| 505 | 8 | _aProgressing your research project: Deciding on your research design -- References -- Further reading -- Case 5: Internationalizing strategy: Developing small firms and their local communities via engaged scholarship -- Fariba Darabi and Jonathan M Scott -- Self-check answers -- 6 Negotiating access and research ethics -- Mark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 6.1 Introduction -- 6.2 Characteristics of access -- 6.3 Researcher status -- 6.4 Internet-mediated access -- 6.5 Strategies to gain access -- 6.6 Research ethics and acting ethically -- 6.7 Ethical issues at specific research stages -- 6.8 Data protection principles -- 6.9 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Negotiating access and addressing ethical issues -- References -- Further reading -- Case 6: Onboarding practices and employee retention -- Josephine LaPointe -- Self-check answers -- 7 Selecting samples -- Mark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 7.1 Introduction -- 7.2 The need to sample -- 7.3 An overview of sampling procedures -- 7.4 Probability sampling - sampling frame -- 7.5 Probability sampling - sample size -- 7.6 Probability sampling - procedures -- 7.7 Probability sampling - representativeness -- 7.8 Non-probability sampling - sample size -- 7.9 Non-probability sampling - procedures -- 7.10 Mixed and multi-stage sampling designs -- 7.11 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Using sampling as part of your research -- References -- Further reading -- Case 7: Female ride share app drivers' careers in Tehran -- Mina Beigi, Shahrzad Nayyeri and Melika Shirmohamma -- Self-check answers -- 8 Obtaining and evaluating secondary data. | |
| 505 | 8 | _aMark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 8.1 Introduction -- 8.2 Types of secondary data and uses in research -- 8.3 Advantages of secondary data -- 8.4 Disadvantages of secondary data -- 8.5 Searching for and locating secondary data -- 8.6 Evaluating and selecting secondary data sources -- 8.7 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Assessing utility, selecting and incorporating secondary data in your research -- References -- Further reading -- Case 8: Investigating refugees' challenges in setting up a business -- Megan Miralles, Marc Stierand and Viktor Dorfler -- Self-check answers -- 9 Collecting primary data using observation -- Mark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 9.1 Introduction -- 9.2 Observation choices -- 9.3 Participant observation -- 9.4 Structured observation -- 9.5 Internet-mediated observation -- 9.6 Recording video -- 9.7 Creating static images -- 9.8 Audio recording -- 9.9 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Deciding on the appropriateness of observation -- References -- Further reading -- Case 9: Observing leadership and team dynamics using simulation -- Trevor Morrow -- Self-check answers -- 10 Collecting primary data using interviews and diaries -- Mark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 10.1 Introduction -- 10.2 Standardisation and structure in questioning -- 10.3 Interview mediums and modes -- 10.4 The potential of semi-structured and in-depth interviews -- 10.5 Data quality issues and evaluating interviewing practice -- 10.6 Preparing for semi-structured or in-depth interviewing -- 10.7 Conducting one-to-one face-to-face interviews -- 10.8 Conducting one-to-one online interviews. | |
| 505 | 8 | _a10.9 Conducting one-to-one telephone interviews -- 10.10 Conducting group interviews and focus groups -- 10.11 Conducting visual interviews -- 10.12 Using diaries and diary studies -- 10.13 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Using research interviews and research diaries -- References -- Further reading -- Case 10: Conducting audio diaries of work-life conflict -- Catherine Cassell -- Self-check answers -- 11 Collecting primary data using questionnaires -- Mark NK Saunders, Philip Lewis and Adrian Thornhill -- Learning outcomes -- 11.1 Introduction -- 11.2 Questionnaires: an overview -- 11.3 Deciding what data need to be collected -- 11.4 Questionnaire validity and reliability -- 11.5 Designing individual questions -- 11.6 Designing the questionnaire -- 11.7 Pilot testing -- 11.8 Distributing the questionnaire -- 11.9 Summary -- Self-check questions -- Review and discussion questions -- Progressing your research project: Using questionnaires in your research -- References -- Further reading -- Case 11: Assessing the utility of questionnaire scales -- Sarah Forbes -- Self-check answers -- 12 Analysing data quantitatively -- Mark NK Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang -- Learning outcomes -- 12.1 Introduction -- 12.2 Data types and precision of measurement -- 12.3 Preparing data for quantitative analysis -- 12.4 Data entry and checking -- 12.5 Exploring and presenting data: an overview -- 12.6 Exploring and presenting individual variables -- 12.7 Exploring and comparing two or more variables -- 12.8 Describing data using statistics -- 12.9 Statistical tests' assumptions and hypothesis testing -- 12.10 Examining associations and differences -- 12.11 Assessing the strength of relationships -- 12.12 Making predictions -- 12.13 Examining trends -- 12.14 Summary. | |
| 505 | 8 | _aSelf-check questions. | |
| 520 | _aSupport your students' research project with robust and pragmatic guidance on the entire process. Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project. | ||
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | _aBusiness-Research. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aLewis, Philip. | |
| 700 | 1 | _aThornhill, Adrian. | |
| 776 | 0 | 8 |
_iPrint version: _aSaunders, Mark _tResearch Methods for Business Students _dHarlow : Pearson Education, Limited,c2023 _z9781292402727 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=7219451 _zClick to View |
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