000 | 01944nam a22004213i 4500 | ||
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001 | EBC7222257 | ||
003 | MiAaPQ | ||
005 | 20241230092600.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 241227s2023 xx o ||||0 eng d | ||
020 |
_a9781292449333 _q(electronic bk.) |
||
020 | _z9781292449364 | ||
035 | _a(MiAaPQ)EBC7222257 | ||
035 | _a(Au-PeEL)EBL7222257 | ||
035 | _a(OCoLC)1374429940 | ||
040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
082 | 0 | _a658.8 | |
100 | 1 | _aKotler, Philip. | |
245 | 1 | 0 | _aPrinciples of Marketing, Global Edition. |
250 | _a19th ed. | ||
264 | 1 |
_aHarlow : _bPearson Education, Limited, _c2023. |
|
264 | 4 | _c�2023. | |
300 | _a1 online resource (769 pages) | ||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
520 | _aEncourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text. | ||
588 | _aDescription based on publisher supplied metadata and other sources. | ||
590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
655 | 4 | _aElectronic books. | |
700 | 1 | _aArmstrong, Gary. | |
700 | 1 | _aBalasubramanian, Sridhar. | |
776 | 0 | 8 |
_iPrint version: _aKotler, Philip _tPrinciples of Marketing, Global Edition _dHarlow : Pearson Education, Limited,c2023 _z9781292449364 |
797 | 2 | _aProQuest (Firm) | |
856 | 4 | 0 |
_uhttps://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=7222257 _zClick to View |
942 |
_2lcc _cEB |
||
999 |
_c1145 _d1145 |