000			01944nam a22004213i 4500
001			EBC7222257
003			MiAaPQ
005			20241230092600.0
006			m o d |
007			cr cnu||||||||
008			241227s2023 xx o ||||0 eng d
020			_a9781292449333 _q(electronic bk.)
020			_z9781292449364
035			_a(MiAaPQ)EBC7222257
035			_a(Au-PeEL)EBL7222257
035			_a(OCoLC)1374429940
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
082	0		_a658.8
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of Marketing, Global Edition.
250			_a19th ed.
264		1	_aHarlow : _bPearson Education, Limited, _c2023.
264		4	_c�2023.
300			_a1 online resource (769 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
520			_aEncourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655		4	_aElectronic books.
700	1		_aArmstrong, Gary.
700	1		_aBalasubramanian, Sridhar.
776	0	8	_iPrint version: _aKotler, Philip _tPrinciples of Marketing, Global Edition _dHarlow : Pearson Education, Limited,c2023 _z9781292449364
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=7222257 _zClick to View
942			_2lcc _cEB
999			_c1145 _d1145