000 01944nam a22004213i 4500
001 EBC7222257
003 MiAaPQ
005 20241230092600.0
006 m o d |
007 cr cnu||||||||
008 241227s2023 xx o ||||0 eng d
020 _a9781292449333
_q(electronic bk.)
020 _z9781292449364
035 _a(MiAaPQ)EBC7222257
035 _a(Au-PeEL)EBL7222257
035 _a(OCoLC)1374429940
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
082 0 _a658.8
100 1 _aKotler, Philip.
245 1 0 _aPrinciples of Marketing, Global Edition.
250 _a19th ed.
264 1 _aHarlow :
_bPearson Education, Limited,
_c2023.
264 4 _c�2023.
300 _a1 online resource (769 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _aEncourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 _aElectronic books.
700 1 _aArmstrong, Gary.
700 1 _aBalasubramanian, Sridhar.
776 0 8 _iPrint version:
_aKotler, Philip
_tPrinciples of Marketing, Global Edition
_dHarlow : Pearson Education, Limited,c2023
_z9781292449364
797 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=7222257
_zClick to View
942 _2lcc
_cEB
999 _c1145
_d1145