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020 _z9781266275111
035 _a(MiAaPQ)EBC7235276
035 _a(Au-PeEL)EBL7235276
035 _a(OCoLC)1376195073
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_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
082 0 _a658.022
100 1 _aKatz, Jerome.
245 1 0 _aEntrepreneurial Small Business.
250 _a7th ed.
264 1 _aNew York :
_bMcGraw-Hill US Higher Ed ISE,
_c2023.
264 4 _c�2024.
300 _a1 online resource (1915 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aIntro -- Chapter-by-Chapter Updates -- Finally . . . a book about the kinds of businesses your students are most likely to start! -- PART ONE Entrepreneurs and Ideas: The Basis of Small Business -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- PART TWO Small Business Paths and Plans -- What Are the Challenges of Being an Entrepreneur Part Time? -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- PART THREE Marketing in the Small Business -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- PART FOUR Accounting, Cash, and Finance in the Small Business -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- PART FIVE Management and Organization in the Small Business -- CHAPTER SUMMARY -- CHAPTER SUMMARY -- Figure 1.2 Text Alternative (Chapter 1) -- Figure 1.3 Text Alternative (Chapter 1) -- Figure 1.4 Text Alternative (Chapter 1) -- Figure 2.1 Text Alternative (Chapter 2) -- Figure 2.2 Text Alternative (Chapter 2) -- Figure 2.3 Text Alternative (Chapter 2) -- Figure 2.4 Text Alternative (Chapter 2) -- Figure 3.1 Text Alternative (Chapter 3) -- Figure 3.2 Text Alternative (Chapter 3) -- Figure 3.3 Text Alternative (Chapter 3) -- Figure 3.4 Text Alternative (Chapter 3) -- Figure 4.1 Text Alternative (Chapter 4) -- Figure 4.2 Text Alternative (Chapter 4) -- Figure 4.3 Text Alternative (Chapter 4) -- Figure 4.4 Text Alternative (Chapter 4) -- Figure 4.5 Text Alternative (Chapter 4) -- Start your browser Graphic Text Alternative (Chapter 4) -- Plot the scores Graphic Text Alternative (Chapter 4) -- Figure 4.6 Text Alternative (Chapter 4) -- Figure 4.7 Text Alternative (Chapter 4) -- Figure 4.9 Text Alternative (Chapter 4) -- Your Customers Graphic Text Alternative (Chapter 4) -- Figure 5.1 Text Alternative (Chapter 5).
505 8 _aHome-Based Businesses Graphic Text Alternative (Chapter 5) -- Figure 5.2 Text Alternative (Chapter 5) -- eBay auctions Graphic Text Alternative (Chapter 5) -- Figure 5.3 Text Alternative (Chapter 5) -- Pop-Up Businesses Graphic Text Alternative (Chapter 5) -- Figure 5.4 Text Alternative (Chapter 5) -- Focus on Small Graphic Text Alternative (Chapter 6) -- Sara Feldstein Graphic Text Alternative (Chapter 6) -- Figure 6.1 Text Alternative (Chapter 6) -- The Five Paths Graphic Text Alternative (Chapter 6) -- Figure 6.2 Text Alternative (Chapter 6) -- San Bernardino Graphic Text Alternative (Chapter 6) -- Finding a Business Graphic Text Alternative (Chapter 6) -- Electronic Shopping Graphic Text Alternative (Chapter 6) -- Private Company Graphic Text Alternative (Chapter 6) -- Figure 6.3 Text Alternative (Chapter 6) -- Figure 7.1 Text Alternative (Chapter 7) -- Figure 7.2 Text Alternative (Chapter 7) -- Figure 7.3 Text Alternative (Chapter 7) -- Mapping Your Distinctive Graphic Text Alternative (Chapter 7) -- Figure 7.4 Text Alternative (Chapter 7) -- Figure 7.5 Text Alternative (Chapter 7) -- The Business Builder Graphic Text Alternative (Chapter 7) -- Total revenue Graphic Text Alternative (Chapter 7) -- Figure 8.1 Text Alternative (Chapter 8) -- Figure 8.2 Text Alternative (Chapter 8) -- Holly Faivre Graphic Text Alternative (Chapter 8) -- Using Google Slides Graphic Text Alternative (Chapter 8) -- Jessica Burgess Graphic Text Alternative (Chapter 8) -- Figure 8.3 Text Alternative (Chapter 8) -- Mobile Cupcakery Graphic Text Alternative (Chapter 8) -- Product Photos Graphic Text Alternative (Chapter 8) -- Rack Card Graphic Text Alternative (Chapter 8) -- Small Business Graphic Text Alternative (Chapter 9) -- Figure 9.1 Text Alternative (Chapter 9) -- Figure 9.2 Text Alternative (Chapter 9) -- The award winner Graphic Text Alternative (Chapter 9).
505 8 _aFigure 9.3a, b Text Alternative (Chapter 9) -- The Juarez family Graphic Text Alternative (Chapter 9) -- For this search Graphic Text Alternative (Chapter 9) -- The result Graphic Text Alternative (Chapter 9) -- The population Graphic Text Alternative (Chapter 9) -- While defining Graphic Text Alternative (Chapter 9) -- Focus Groups Graphic Text Alternative (Chapter 9) -- Surveying Graphic Text Alternative (Chapter 9) -- Audience Insights Graphic Text Alternative (Chapter 9) -- Facebook searches Graphic Text Alternative (Chapter 9) -- Supplementing Graphic Text Alternative (Chapter 9) -- This produces Graphic Text Alternative (Chapter 9) -- You could refine Graphic Text Alternative (Chapter 9) -- Figure 9.4A Text Alternative (Chapter 9) -- Figure 9.4C Text Alternative (Chapter 9) -- Figure 9.4D Text Alternative (Chapter 9) -- Customer-Focused Graphic Text Alternative (Chapter 9) -- Coordinating Your Distinctive Graphic Text Alternative (Chapter 9) -- Competence Graphic Text Alternative (Chapter 9) -- Figure 9.5 Text Alternative (Chapter 9) -- The fourth characteristic Graphic Text Alternative (Chapter 9) -- Figure 9.6 Text Alternative (Chapter 9) -- Figure 9.7 Text Alternative (Chapter 9) -- Figure 9.8 Text Alternative (Chapter 9) -- Figure 10.1 Text Alternative (Chapter 10) -- Figure 10.2 Text Alternative (Chapter 10) -- Figure 10.3 Text Alternative (Chapter 10) -- Figure 10.4 Text Alternative (Chapter 10) -- Public Relations Graphic Text Alternative (Chapter 10) -- Figure 10.5 Text Alternative (Chapter 10) -- Figure 10.6 Text Alternative (Chapter 10) -- Figure 11.1 Text Alternative (Chapter 11) -- Figure 11.2b Text Alternative (Chapter 11) -- Figure 11.4 Text Alternative (Chapter 11) -- Direct Sales Graphic Text Alternative (Chapter 11) -- ZIP Codes Graphic Text Alternative (Chapter 11) -- Figure 11.5 Text Alternative (Chapter 11).
505 8 _aFigure 11.6 Text Alternative (Chapter 11) -- The Balance Sheet Graphic Text Alternative (Chapter 12) -- Red Jett Graphic Text Alternative (Chapter 12) -- Red Jett Sweets Graphic Text Alternative (Chapter 12) -- Red Jett collects Graphic Text Alternative (Chapter 12) -- Figure 12.2 Text Alternative (Chapter 12) -- Figure 12.6 Text Alternative (Chapter 12) -- Figure 12.7C Text Alternative (Chapter 12) -- Figure 12.9 Text Alternative (Chapter 12) -- Figure 12.10 Text Alternative (Chapter 12) -- Table 12.2 Text Alternative (Chapter 12) -- Table 12.3 Text Alternative (Chapter 12) -- Table 12.4 Text Alternative (Chapter 12) -- Table 12.5 Text Alternative (Chapter 12) -- Table 12.6 Text Alternative (Chapter 12) -- Table 12.7 Text Alternative (Chapter 12) -- Figure 13.1 Text Alternative (Chapter 13) -- Figure 13.2 Text Alternative (Chapter 13) -- Many small businesses Graphic Text Alternative (Chapter 13) -- Figure 13.3 Text Alternative (Chapter 13) -- Figure 13.4 Text Alternative (Chapter 13) -- EXHIBIT 13.1 Text Alternative (Chapter 13) -- Figure 13.5 Text Alternative (Chapter 13) -- Table 13.1 Text Alternative (Chapter 13) -- Table 13.2A Text Alternative (Chapter 13) -- Table 13.2B Text Alternative (Chapter 13) -- Table 13.3 Text Alternative (Chapter 13) -- Table 13.4 Text Alternative (Chapter 13) -- Table 13.5 Text Alternative (Chapter 13) -- Figure 14.1 Text Alternative (Chapter 14) -- Figure 14.2 Text Alternative (Chapter 14) -- Figure 14.3 Text Alternative (Chapter 14) -- Milton Friedman Graphic Text Alternative (Chapter 14) -- Figure 14.5 Text Alternative (Chapter 14) -- Figure 15.1 Text Alternative (Chapter 15) -- Figure 15.2 Text Alternative (Chapter 15) -- POS systems Graphic Text Alternative (Chapter 15) -- Few hosiery Graphic Text Alternative (Chapter 15) -- Figure 15.3 Text Alternative (Chapter 15) -- Figure 15.4 Text Alternative (Chapter 15).
505 8 _aFigure 15.5 Text Alternative (Chapter 15) -- Figure 15.6 Text Alternative (Chapter 15) -- Economic Order Graphic Text Alternative (Chapter 15) -- The purchase price Graphic Text Alternative (Chapter 15) -- Small Business Protection Graphic Text Alternative (Chapter 16) -- Figure 16.1 Text Alternative (Chapter 16) -- Hugo Sepulveda Graphic Text Alternative (Chapter 16) -- Figure 16.2 Text Alternative (Chapter 16) -- Mutual Insurance Graphic Text Alternative (Chapter 16) -- Figure 16.3 Text Alternative (Chapter 16) -- Consider whether Graphic Text Alternative (Chapter 17) -- Social Networking Experts Graphic Text Alternative (Chapter 17) -- Figure 17.1 Text Alternative (Chapter 17) -- The Independent Contractor Graphic Text Alternative (Chapter 17) -- Figure 17.2 Text Alternative (Chapter 17) -- Figure 18.1 Text Alternative (Chapter 18) -- Interviewing Graphic Text Alternative (Chapter 18) -- Finding Local Salaries Graphic Text Alternative (Chapter 18) -- Managing Privilege Graphic Text Alternative (Chapter 18).
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aEntrepreneurship.
650 0 _aSmall business-Management.
655 4 _aElectronic books.
700 1 _aGreen, Richard.
776 0 8 _iPrint version:
_aKatz, Jerome
_tEntrepreneurial Small Business
_dNew York : McGraw-Hill US Higher Ed ISE,c2023
_z9781266275111
797 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=7235276
_zClick to View
942 _2lcc
_cEB
999 _c1146
_d1146