| 000 | 01920nam a22004573i 4500 | ||
|---|---|---|---|
| 001 | EBC7263877 | ||
| 003 | MiAaPQ | ||
| 005 | 20241230092638.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 241227s2023 xx o ||||0 eng d | ||
| 020 |
_a9781351019170 _q(electronic bk.) |
||
| 020 | _z9781138497276 | ||
| 035 | _a(MiAaPQ)EBC7263877 | ||
| 035 | _a(Au-PeEL)EBL7263877 | ||
| 035 | _a(OCoLC)1385454862 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 | _aHF5415.1265 .K384 2024 | |
| 082 | 0 | _a658.872 | |
| 100 | 1 | _aKaufman, Ira. | |
| 245 | 1 | 0 |
_aDigital Marketing : _bIntegrating Strategy, Sustainability, and Purpose. |
| 250 | _a2nd ed. | ||
| 264 | 1 |
_aOxford : _bTaylor & Francis Group, _c2023. |
|
| 264 | 4 | _c�2023. | |
| 300 | _a1 online resource (508 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 520 | _aDigital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. | ||
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aMarketing-Management. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aHorton, Chris. | |
| 700 | 1 | _aSoltanifar, Mariusz. | |
| 776 | 0 | 8 |
_iPrint version: _aKaufman, Ira _tDigital Marketing _dOxford : Taylor & Francis Group,c2023 _z9781138497276 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=7263877 _zClick to View |
| 942 |
_2lcc _cEB |
||
| 999 |
_c1147 _d1147 |
||