000			02231cam a2200373 i 4500
001			22800340
003			OSt
005			20250325152106.0
008			220922s2023 caua b 001 0 eng
010			_a 2022946944
020			_a9781529754063 _qhardback
020			_a1529754062 _qhardback
020			_a9781529754056 _qpaperback
020			_a1529754054 _qpaperback
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.32 _b.S48 2023
082	0	0	_a658.8/342 _223/eng/20230622
100	1		_aSethna, Zubin, _eauthor.
245	1	0	_aConsumer behaviour / _cZubin Sethna.
250			_aFifth edition.
264		1	_aLos Angeles : _bSAGE Publications, _c[2023]
300			_axxiii, 584 pages : _billustrations (some color) ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious edition: published as by Zubin Sethna & Jim Blythe. 2019
504			_aIncludes bibliographical references and index
520			_aInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover
650		0	_aConsumer behavior _vTextbooks.
906			_a7 _bcbc _corigres _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBOOKS _n0
999			_c1483 _d1483