000			02042cam a2200445 i 4500
001			183162481
003			OCoLC
005			20250903100705.0
008			071206s2009 mauab b 001 0 eng
010			_a2007049708
015			_aGBA800019 _2bnb
020			_a9780073381008 (alk. paper)
020			_a0073381004 (alk. paper)
020			_a9780071263351 (pbk.)
020			_a0071263357 (pbk.)
035			_a(OCoLC)183162481 _z(OCoLC)156810220 _z(OCoLC)718094422
040			_aDLC _beng _erda _cDLC _dBAKER _dYDXCP _dC#P _dBWX _dBTCTA _dUKM _dZWZ _dCHVBK _dDEBBG _dOCL _dEUM _dOCL _dCHRRO
050	0	0	_aHF5415.135 _b.C72 2009
072		7	_as1se _2rero
082	0	0	_a658.8/02 _222
100	1		_aCravens, David W. _0https://id.loc.gov/authorities/names/n80015351
245	1	0	_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy.
250			_aNinth edition.
264		1	_aBoston : _bMcGraw-Hill Irwin, _c[2009]
264		4	_c℗♭2009
300			_axv, 784 pages : _billustrations, map ; _c27 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and indexes.
520	8		_aThis text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
650		0	_aMarketing _xDecision making. _0https://id.loc.gov/authorities/subjects/sh85081336
650		0	_aMarketing _xManagement. _0https://id.loc.gov/authorities/subjects/sh85081339
650		0	_aMarketing _xManagement _vCase studies. _0https://id.loc.gov/authorities/subjects/sh2008107424
655		7	_aFallstudiensammlung. _2swd
655		4	_aFallstudiensammlung.
655		7	_aCase studies. _2lcgft _0https://id.loc.gov/authorities/genreForms/gf2017026140
700	1		_aPiercy, Nigel. _0https://id.loc.gov/authorities/names/n82062143
942			_2lcc _cBOOKS _n0
999			_c1975 _d1975