000			00627nam a22002297a 4500
003			OSt
005			20251209113859.0
008			251209b |||||||| |||| 00| 0 eng d
020			_a9780071183666
040			_ci-CATS UC
050			_aHF5823 _b.W45 2000
100			_aWhite, Roderick, _eauthor.
245			_aAdvertising _cRoderick White.
250			_a4th ed.
260			_aLondon: _bMcGraw-Hill, _cc2000.
300			_axviii, 317p. : _bbill. ; _c24 cm.
500			_aIncludes index.
504			_aIncludes bibliographical references and index.
650			_aAdvertising.
650			_aMarketing.
942			_2lcc _cBOOKS _n0
999			_c2066 _d2066