000			00849nam a22002651 4500
001			9938267436801361
003			OSt
005			20251211110135.0
008			251211b |||||||| |||| 00| 0 eng d
010			_z0134686187
020			_a9780134686189
040			_cNTU
050			_aHF6146.I58 _b.N47 2015
100			_aNesamoney, Diaz, _eauthor.
245			_aPersonalized digital advertising: _bhow data and technology are transforming how we market / _cDiaz Nesamoney.
260			_aOld Tappan, New Jersey : _bPearson Education, _c2015.
300			_axiv, 223 pages : _billustrations ; _c24 cm.
410		0	_aonline collection (EBSCOhost)
500			_aIncludes index.
650			_aConsumer behavior.
650			_aConsumers _xResearch.
650			_aInternet advertising.
650			_aDigital media.
942			_2lcc _cBOOKS _n0
999			_c2070 _d2070