| 000 | 02299nam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | 3712424 | ||
| 003 | StDuBDS | ||
| 005 | 20260123085036.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 250604s2026 enka fob 001|0 eng|d | ||
| 020 |
_a9781398621732 (ebook) : _cNo price |
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| 020 |
_z9781398621749 (hbk.) : _c£117.00 |
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| 020 |
_z9781398621725 (pbk.) : _cNo price |
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| 020 | _z9781398621732 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _epn |
||
| 050 | 0 |
_aHF5415 _b.T5564 2026 |
|
| 082 | 0 | 4 |
_a658.8'02 _223 |
| 100 | 1 |
_aTiffany, Jenna, _eauthor. |
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| 245 | 1 | 0 |
_aMarketing strategy : _bimplementing and measuring a successful marketing strategy / _cJenna Tiffany. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aLondon : _bKoganPage, _c2026. |
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| 300 |
_a1 online resource (xiii, 343 pages) : _billustrations (black and white) |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 500 | _aPrevious edition: 2021. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis new edition of 'Marketing Strategy' covers essential topics, from why strategy is important and how to create it, to how to implement it and measure its success. It features new content on the advancement of Generative AI and how to use it, and fresh and updated real-world examples perspectives from international brands such as Disney. The book explores key models and frameworks that can be used to analyse the marketing environment, and offers information on segmentation, targeting and positioning. Chapters are supported by short tasks and templates to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step plan for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 |
_aMarketing _xPlanning. |
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| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 | _aStrategic planning. | |
| 776 | 0 | 8 |
_iPrint version : _z9781398621749 |
| 856 | 4 | 0 |
_3Kortext _uhttps://app-kortext-com.mlisicats.remotexs.co/borrow/3712424 |
| 942 |
_2lcc _cEB |
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| 999 |
_c2369 _d2369 |
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