000			01335nam a2200277 a 4500
003			OSt
005			20241113163943.0
008			240128b |||||||| |||| 00| 0 eng d
020			_a9781292276540
040			_cMLIS
050			_aHF5415.127 _b.H66 2020
082			_a658.802 _b/HOO
100			_aHooley, Graham, _eauthor.
245			_aMarketing Strategy and Competitive Positioning / _cGraham Hooley, Brigitte Nicoulaud, John M. Rudd & Nick Lee.
250			_a7th edn.
260			_aHarlow, New York : _bPearson Education Limited, _c2020.
300			_axxiii, 594 p. : _bill. (col.) ; _c27 cm.
504			_aIncludes bibliographical references and index.
520			_aSince the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment.
650			_aTarget marketing.
650			_aMarketing _xManagement.
700			_aBrigitte Nicoulaud, _eauthor.
700			_aJohn M. Rudd, _eauthor.
700			_aNick Lee. _eauthor.
942			_2lcc _cREF. _n0
999			_c24 _d24