000 02473nam a2200445 i 4500
001 1540449
003 StDuBDS
005 20260224083205.0
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008 260121t20222022sz a fo 000|0 eng|d
020 _a9783030768577 (ebook) :
_c£99.50
020 _z9783030768577
024 7 _a10.1007/978-3-030-76857-7
_2doi
040 _aStDuBDS
_beng
_cStDuBDS
_erda
_epn
050 4 _aHD30.4
_b.A3 2022
082 0 4 _a658'.0072
_223
100 1 _aAityan, S. K.
_q(Sergey K.),
_eauthor.
245 1 0 _aBusiness research methodology :
_bresearch process and methods /
_cSergey K. Aityan.
264 1 _aCham, Switzerland :
_bSpringer,
_c[2022]
264 4 _c©2022
300 _a1 online resource :
_billustrations (black and white, and colour).
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aClassroom companion. Business
504 _aIncludes bibliographical references.
520 8 _aThis book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
521 _aSpecialized.
588 _aDescription based on online resource; title from PDF title page (viewed on January 21, 2026).
650 0 _aBusiness
_xResearch
_xMethodology.
776 0 8 _iPrint version :
_z9783030768560
830 0 _aClassroom companion.
830 0 _aClassroom companion.
_pBusiness.
856 4 0 _3Kortext
_uhttps://app-kortext-com.mlisicats.remotexs.co/borrow/1540449
942 _2lcc
_cEB
999 _c2473
_d2473