000			01341cam a2200373 a 4500
001			15495648
003			OSt
005			20260310142639.0
008			081023s2009 enka b 001 0 eng
010			_a 2008046446
020			_a9780273717225 _qpbk. : alk. paper
020			_a0273717227 _qpbk. : alk. paper
035			_a15495648
035			_a(OCoLC)263498380
040			_aDLC _cDLC _dBWKUK _dBWK _dCDX _dYDXCP _dBTCTA _dHEBIS _dDLC
050	0	0	_aHF5415.123 _b.F55 2009
082	0	0	_a658.8/02 _222
100	1		_aFill, Chris.
245	1	0	_aMarketing communications : _binteractivity, communities and content / _cChris Fill.
250			_a5th ed.
260			_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2009.
300			_axxxvii, 558 p. : _bcol. ill. ; _c27 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aMarketing channels.
650		0	_aSales promotion.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOOKS
999			_c2564 _d2564