000 | 00716nam a22002417a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20240820144253.0 | ||
008 | 240820b |||||||| |||| 00| 0 eng d | ||
020 | _a9781292092485 | ||
040 | _cDMLIS | ||
050 |
_aHF5415 _b.K636 2016 |
||
082 |
_a658.8 _b/KOT |
||
100 |
_aKotler, Philip, _eauthor. |
||
245 |
_aPrinciples of Marketing / _cPhilip Kotler & Gary Armstrong. |
||
250 | _a16th edn. | ||
260 |
_aHarlow, England : _bPearson Education Limited, _c2016. |
||
300 |
_a731 p. : _bill. (col.) ; _c28 cm. |
||
490 | _aGlobal edition | ||
504 | _aIncludes bibliographical references and index. | ||
650 | _aMarketing. | ||
700 |
_aArmstrong, Gary, _eauthor. |
||
942 |
_2lcc _cBOOKS _n0 |
||
999 |
_c263 _d263 |