000 00918nam a22002537a 4500
003 OSt
005 20260406145254.0
008 260406b |||||||| |||| 00| 0 eng d
020 _a0072536861
040 _cDLC
050 _aHF5415.33.U6
_b.H38 2004
100 _aHawkins, Del I.
245 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney
250 _a9th ed.
260 _aBoston :
_bMcGraw Hill/Irwin,
_c2004.
300 _a790 p. :
_bcol. ill. ;
500 _aSystem requirements for computer optical disc: MPC or MPC2-compatible (386 or 486 processor); 4MB RAM; Microsoft Windows 3.1 o
504 _aIncludes bibliographical references
650 _aConsumer behaviour
_zUnited States
650 _aConsumer behaviour
_xCase studies
_zUnited States
700 _aBest, Roger J.
700 _aConey, Kenneth A.
942 _2lcc
_cBOOKS
_n0
999 _c2727
_d2727