000 00515nam a22002057a 4500
003 OSt
005 20260407144454.0
008 260407b |||||||| |||| 00| 0 eng d
020 _a9780471363408
040 _cDLC
050 _aHF5415.2
_b.A14 2000
100 _aAaker, David A
245 _aMarketing Research /
_cDavid A. Aaker
250 _a7th ed
260 _aNew York :
_bJohn Wiley ,
_c2000.
300 _axvi , 751 p . : 21 cm
700 _aKumar, V
700 _aGeorge, S
942 _2lcc
_cBOOKS
_n0
999 _c2730
_d2730