000 01186pam a2200361 a 4500
001 2506614
003 OSt
005 20260410165355.0
008 921224s1993 enka b 001 0 eng
010 _a 92047341
020 _a0415067596
020 _a041506760X
_qpbk.
020 _a9780415067591
035 _a2506614
040 _aDLC
_cDLC
_dDLC
043 _ae-uk---
050 0 0 _aHF5415.2
_b.K437 1993
082 0 0 _a658.8/3
_220
100 1 _aKent, Raymond A.
245 1 0 _aMarketing research in action /
_cRaymond A. Kent.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c1993.
300 _axv, 367 p. :
_bill. ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (p. [352]-354) and index.
650 0 _aMarketing research.
650 0 _aMarketing research
_zGreat Britain.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOKS
_n0
999 _c2748
_d2748