000 00841nam a2200265 a 4500
001 2506614
003 OSt
005 20260417153535.0
008 921224s1993 enka b 001 0 eng
020 _a1861521553
020 _a9781861521552
_qpbk.
040 _aDLC
_cUMQ
_diCATSUC
_beng
050 0 0 _aHF5415.2
_b.K37 1999
082 0 0 _a658.83
_220
_b/KEN
100 1 _aKent, Raymond A.
_eauthor.
245 1 0 _aMarketing research :
_cRaymond A. Kent.
_bmeasurement, method and application /
260 _aLondon ;
_bInternational Thomson Business Press,
_c1999.
300 _axiv, 334 p. :
_bill. ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
942 _2lcc
_cBOOKS
_n0
999 _c2755
_d2755