| 000 | 01408pam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 4489888 | ||
| 003 | OSt | ||
| 005 | 20260421100353.0 | ||
| 008 | 970708s1998 maua b 001 0 eng | ||
| 010 | _a 97027343 | ||
| 020 |
_a0256197830 _qalk. paper |
||
| 020 |
_a9780256197839 _q(alk. paper) |
||
| 035 | _a4489888 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.126 _b.M395 1998 |
| 082 | 0 | 0 |
_a658.8/4 _221 |
| 100 | 1 |
_aMcDonald, William J., _cPh. D. |
|
| 245 | 1 | 0 |
_aDirect marketing : _ban integrated approach / _cWilliam J. McDonald. |
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1998. |
||
| 300 |
_axviii, 532 p. : _bill. ; _c25 cm. + _e4 computer disks (3 1/2 in.) |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 440 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 538 | _aSystem requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1. | ||
| 650 | 0 | _aDirect marketing. | |
| 650 | 0 |
_aDirect marketing _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _n0 |
||
| 999 |
_c2765 _d2765 |
||