| 000 | 01706cam a22004214a 4500 | ||
|---|---|---|---|
| 001 | 12684374 | ||
| 003 | OSt | ||
| 005 | 20260421101329.0 | ||
| 008 | 020213s2003 at a b 001 0 eng | ||
| 010 | _a 2002022369 | ||
| 020 | _a0324181485 | ||
| 020 | _a9780324181487 | ||
| 035 | _a12684374 | ||
| 035 | _a(DLC) 2002022369 | ||
| 035 | _a(DLC)290 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.Z54 2003 |
| 082 | 0 | 0 |
_a658.8/3 _221 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aExploring marketing research / _cWilliam G. Zikmund. |
| 250 | _a8th ed. | ||
| 260 |
_aAustralia ; _a[Cincinnati, Ohio] : _bThomson/South-Western, _cc2003. |
||
| 300 |
_axxi, 744 p. : _bchiefly col. ill. ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aVarious multi-media instructional materials, including a web site, are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _n0 |
||
| 999 |
_c2766 _d2766 |
||