| 000 | 01202pam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 707922 | ||
| 003 | OSt | ||
| 005 | 20260421103229.0 | ||
| 008 | 970321s1998 ohua b 001 0 eng | ||
| 010 | _a 97012978 | ||
| 020 |
_a0538876697 _qpbk. : alk. paper |
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| 020 |
_a9780538876698 _q(pbk. : alk. paper) |
||
| 035 | _a707922 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.M3825 1998 |
| 082 | 0 | 0 |
_a658.8/3 _221 |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel, Jr., Roger Gates. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _cc1998. |
||
| 300 |
_axxii, 462, [26] p. : _bill. ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aGates, Roger H., _d1942- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _n0 |
||
| 999 |
_c2767 _d2767 |
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