| 000 | 01163cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 2156034 | ||
| 003 | OSt | ||
| 005 | 20260421104018.0 | ||
| 008 | 990107s1999 njua b 001 0 eng | ||
| 010 | _a 99010509 | ||
| 020 | _a0130804347 | ||
| 020 | _a9780130804341 | ||
| 035 | _a2156034 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.126 _b.R62 1999 |
| 082 | 0 | 0 |
_a658.8/4 _221 |
| 100 | 1 | _aRoberts, Mary Lou. | |
| 245 | 1 | 0 |
_aDirect marketing management / _cMary Lou Roberts, Paul D. Berger. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1999. |
||
| 300 |
_axviii, 447 p. : _bill. ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aDirect marketing. | |
| 700 | 1 |
_aBerger, Paul D., _d1943- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _n0 |
||
| 999 |
_c2768 _d2768 |
||