000			01792nam a2200301 a 4500
001			15682217
003			OSt
005			20260421112911.0
008			090401s2010 mauab b 001 0 eng
020			_a0132465507
020			_a9780132465502
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dDLC _diCATSUC _beng
050	0	0	_aHF5429 _b.B45 2010
082	0	0	_a658.87 _222 _b/BER
100	1		_aBerman, Barry, _eauthor.
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, & Joel R. Evans.
250			_a11th edn.
260			_aUpper Saddle River, N.J. : _bPearson Education, Inc., _c2010.
300			_axxviii, 654 p. : _bcol. ill., col. maps ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and indexes.
505	0		_aAn introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
650		0	_aRetail trade _xManagement.
700	1		_aEvans, Joel R., _eauthor.
942			_2lcc _cBOOKS _n0
999			_c2771 _d2771