| 000 | 01078nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 15416319 | ||
| 003 | OSt | ||
| 005 | 20260421145255.0 | ||
| 008 | 080818s2009 mauab b 001 0 eng | ||
| 010 | _a 2008036578 | ||
| 020 |
_a0071288384 _qpbk. |
||
| 020 |
_a9780071288385 _qpbk. |
||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dBWX _dYDXCP _dDLC _diCATSUC _beng |
||
| 050 | 0 | 0 |
_aHF1416 _b.C375 2009 |
| 082 | 0 | 0 |
_a658.84 _222 _b/CAT |
| 100 | 1 |
_aCateora, Philip R. _eauthor. |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, & John L. Graham. |
| 250 | _a14th edn. | ||
| 260 |
_aNew York : _bMcGraw-Hill/ Irwin, _c2009. |
||
| 300 |
_axxxi, 711 p. : _bill. (chiefly col.), maps ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 |
_aGilly, Mary C. _eauthor. |
|
| 700 | 1 |
_aGraham, John L. _eauthor. |
|
| 942 |
_2lcc _cBOOKS _n0 |
||
| 999 |
_c2775 _d2775 |
||