000 01078nam a2200325 a 4500
001 15416319
003 OSt
005 20260421145255.0
008 080818s2009 mauab b 001 0 eng
010 _a 2008036578
020 _a0071288384
_qpbk.
020 _a9780071288385
_qpbk.
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dC#P
_dBWX
_dYDXCP
_dDLC
_diCATSUC
_beng
050 0 0 _aHF1416
_b.C375 2009
082 0 0 _a658.84
_222
_b/CAT
100 1 _aCateora, Philip R.
_eauthor.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, Mary C. Gilly, & John L. Graham.
250 _a14th edn.
260 _aNew York :
_bMcGraw-Hill/ Irwin,
_c2009.
300 _axxxi, 711 p. :
_bill. (chiefly col.), maps ;
_c28 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
700 1 _aGilly, Mary C.
_eauthor.
700 1 _aGraham, John L.
_eauthor.
942 _2lcc
_cBOOKS
_n0
999 _c2775
_d2775