000			03073cam a2200445 i 4500
001			23115836
003			OSt
005			20260923085204.0
006			m |o d |
007			cr_|||||||||||
008			221214s2024 enk ob 001 0 eng
010			_a 2022055485
020			_a9781032380698 _q(eBook)
020			_z9781032380674 _q(Hardback)
020			_z9781003343356 _q(Paperback)
035			_a23115836
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aG155.A1
082	0	0	_a910.68/8 _223/eng/20230505
100	1		_aMorrison, Alastair M., _eauthor.
245	1	0	_aMarketing and managing tourism destinations / _cAlastair M. Morrison.
250			_aThird edition.
264		1	_aLondon ; _aNew York, NY : _bRoutledge, Taylor & Francis Group, _c2024.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aSecond edition: 2019.
504			_aIncludes bibliographical references and index.
520			_a"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- _cProvided by publisher.
520			_a"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aTourism _xMarketing.
650		0	_aTourism _xManagement.
776	0	8	_iPrint version: _aMorrison, Alastair M. _tMarketing and managing tourism destinations _bThird edition. _dLondon ; New York, NY : Routledge, Taylor & Francis Groip, 2024 _z9781032380674 _w(DLC) 2022055484
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOOKS
999			_c3129 _d3129