| 000 | 01000cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 17384742 | ||
| 003 | OSt | ||
| 005 | 20260923141225.0 | ||
| 008 | 120713s2013 nyua b 001 0 eng | ||
| 010 | _a 2012028086 | ||
| 020 |
_a9780077861056 _c(hb) |
||
| 020 | _a0077861051 | ||
| 040 |
_aDLC _cDLC _dDLC _diCATS _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.P387 2013 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aPeter, J. Paul, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, & James H. Donnelly, Jr. |
| 250 | _a11th edn. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c2013. |
||
| 300 |
_axvii, 796 p. : _bill. (col.) ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aDonnelly, James H., _eauthor. |
|
| 942 |
_2lcc _n0 _cBOOKS |
||
| 999 |
_c3131 _d3131 |
||