| 000 | 01572nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 18503827 | ||
| 003 | OSt | ||
| 005 | 20240926142015.0 | ||
| 008 | 150223s2015 pau b 001 0 eng | ||
| 010 | _a 2015003117 | ||
| 020 | _a9781466682313 (hardcover : alk. paper) | ||
| 020 | _z9781466682320 (ebook) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.5 _b.N247 2015 |
| 082 | 0 | 0 |
_a658.8/12 _223 |
| 100 | 1 |
_aNasir, Süphan, _d1978- |
|
| 245 | 1 | 0 |
_aCustomer relationship management strategies in the digital era / _cSüphan Nasir, Istanbul University, Turkey. |
| 264 | 1 |
_aHershey : _bBusiness Science Reference, An Imprint of IGI Global, _c[2015] |
|
| 300 |
_axvii, 322 pages ; _c29 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 0 | _aA volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series | |
| 504 | _aIncludes bibliographical references (pages 268-318) and index. | ||
| 520 |
_a"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"-- _cProvided by publisher. |
||
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 |
_aInformation technology _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _n0 |
||
| 999 |
_c348 _d348 |
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