000			02028cam a2200385 i 4500
001			19361217
003			OSt
005			20240930153022.0
008			161102s2017 maua b 001 0 eng
010			_a 2016035789
020			_a9781292211688
020			_a0134601564
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5548.32 _b.L38 2017
082	0	0	_a658.8/72 _223
100	1		_aLaudon, Kenneth C., _d1944- _e[author]
245	1	0	_aE-commerce 2017 : _bbusiness, technology, society / _cKenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
250			_aThirteenth Edition
264		1	_a[Boston] : _bPearson, _c[2017]
300			_axliii, 821 pages : _bcolor illustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the authors' E-commerce 2016.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.
650		0	_aElectronic commerce.
650		0	_aInternet marketing.
650		0	_aInformation technology.
700	1		_aTraver, Carol Guercio, _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOOKS _n0
999			_c351 _d351