000			05390nam a2200481Ii 4500
001			9781803823775
003			UtOrBLW
005			20241107164454.0
006			m o d
007			cr un|||||||||
008			230221t20232023enk ob 001 0 eng d
020			_a9781803823775 _q(e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aG155.A1 _bO55 2023
072		7	_aBUS081000 _2bisacsh
072		7	_aKNSG _2bicssc
080			_a338.48
082	0	4	_a338.4791 _223
245	0	0	_aOnline reputation management in destination and hospitality : _bwhat we know, what we need to know / _cedited by Riccardo Rialti (University of Florence, Italy), Zuzana Kvítková (Prague University of Economics and Business, Czech Republic), and Tomás Makovník (Matej Bel University, Slovakia).
264		1	_aBingley, U.K. : _bEmerald Publishing Limited, _c2023.
264		4	_c©2023
300			_a1 online resource (320 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart I. Introduction -- Chapter 1. Online reputation management in tourism: Emerging themes, theories, problems and solutions / Riccardo Rialti, Zuzana Kvítková, and Tomas Makovnik -- Part II. Determinants of online reputation in tourism -- Chapter 2. The electronic word-of-mouth (ewom) focusing studies on tourism research / Kristína Medeková, Kristína Pompurová, and Ivana Šimocková -- Chapter 3. How have travelers' needs evolved because of the COVID-19 pandemic? Corporate reputation building in tourism industry on digital platforms / Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso -- Chapter 4. Big data and online reputation management in tourism: Leveraging the role of entrepreneurship / Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli -- Chapter 5. Specifics of online reputation management of hotel services intermediaries and their role in reputation creation / Zuzana Kvítková and Zdenka Petru -- Chapter 6. Global impacts of online reputation management of pre- and post-coronavirus pandemic: Comparative analysis in context of industry 4.0 / Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello -- Chapter 7. Factors affecting the tourists approach to health and safety information in reviews during the COVID-19 pandemic / Martin Vasko, Natalie Volfova, and Alzbeta Zikova -- Part III. Online reputation management strategies -- Chapter 8. How to boost reputation in growing museums? Evidence from an Italian case / Silvia Fissi, Elena Gori, and Alberto Romolini -- Chapter 9. Relevance of social media management in online reputation building in tourism and hospitality: Case of Finland / Natalia Kushcheva and Tiia-Mari Eilola -- Chapter 10. Reviews on the internet marketing communication of the spa tourism enterprises in Slovakia / Radka Marceková, Lubica Šebová, and Andrej Malachovský -- Part IV. Instruments to improve orm in destination management -- Chapter 11. Does tourist pressure influence the online reputation of a tourist attraction? Empirical evidence from the Uffizi Gallery / Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi -- Chapter 12. Triangulating online brand reputation, brand image and brand identity: An interdisciplinary research approach to design the pathways of online branding strategies in luxury hospitality / Silvia Ranfagni and Massimo Rosati.
520			_aReputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation. From identifying biased fake reviews to collecting data from the largest online reviewing platforms, Online Reputation Management in Destination and Hospitality analyses the importance of reputation for consumers and their decision-making. The authors provide guidance for destination and hospitality managers on best practices emerging from real-life scenarios combined with the latest theoretical work. Unique research by chapter authors contributes to an increasingly interdisciplinary field, making Online Reputation Management in Destination and Hospitality essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector.
588	0		_aPrint version record.
650		0	_aTourism _xMarketing.
650		0	_aHospitality industry _xMarketing.
650		0	_aInternet marketing.
650		0	_aReputation.
650		7	_aBusiness & Economics _xIndustries _xHospitality, Travel & Tourism. _2bisacsh
650		7	_aTourism industry. _2bicssc
700	1		_aRialti, Riccardo, _eeditor.
700	1		_aKvítková, Zuzana, _eeditor.
700	1		_aMakovník, Tomás, _eeditor.
776	0	8	_iPrint version: _z9781803823768
776	0	8	_iPDF version: _z9781803823751
856	4	0	_uhttps://doi.org/10.1108/9781803823751
942			_2lcc _cEB
999			_c646 _d646