| 000 | 00858nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260318100108.0 | ||
| 008 | 240318b |||||||| |||| 00| 0 eng d | ||
| 020 | _a1292220171 | ||
| 020 | _a9781292220178 | ||
| 040 |
_cDLC _aDLC _beng _diCATSUC |
||
| 050 |
_aHF5415 _b.K363 2018 |
||
| 082 |
_a658.8 _b/KOT |
||
| 100 |
_aKotler, Philip. _eauthor. |
||
| 245 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong & Marc Oliver Opresnik. |
||
| 250 |
_a17th edn. _bGlobal edition |
||
| 260 |
_aHarlow, England : _bPearson Education Limited, _c2018. |
||
| 300 |
_a734p. : _bill. (col.) ; _c28cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing. | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 |
_aArmstrong, Philip. _eauthor. |
||
| 700 |
_aOpresnik, Marc Oliver. _econtributor. |
||
| 942 |
_2lcc _cBOOKS _n0 |
||
| 999 |
_c94 _d94 |
||