Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Material type:
TextPublication details: Boston : McGraw Hill/Irwin, 2004.Edition: 9th edDescription: 790 p. : col. illISBN: - 0072536861
- HF5415.33.U6 .H38 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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Books
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5415.33.U6.H38 2004 (Browse shelf(Opens below)) | Available | 1002620 |
System requirements for computer optical disc: MPC or MPC2-compatible (386 or 486 processor); 4MB RAM; Microsoft Windows 3.1 o
Includes bibliographical references
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