Exploring marketing research / William G. Zikmund.

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TextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmContent type:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.2.Z54 2003 (Browse shelf(Opens below))	Available	1002730

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

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