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Principles of marketing / Philip Kotler, Gary Armstrong & Marc Oliver Opresnik.

By: Contributor(s): Material type: TextPublication details: Harlow, England : Pearson Education Limited, 2018.Edition: 17th edn. Global editionDescription: 734p. : ill. (col.) ; 28cmISBN:
  • 1292220171
  • 9781292220178
Subject(s): DDC classification:
  • 658.8 /KOT
LOC classification:
  • HF5415 .K363 2018
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Barcode
Books Dato Maznah Library & Information Services Open Collection H Social Sciences HF5415 .K636 2018 (Browse shelf(Opens below)) 2 Available 1002595
Books Dato Maznah Library & Information Services H Social Sciences HF5415.K636 2018 (Browse shelf(Opens below)) 1 Available 10082710

Includes bibliographical references and index.

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