Course reserves for E-Customer Relationship Management
- Department: Bachelor in Tourism & Hospitality (Honours)
- Course number: BHE3024
- Section: Faculty of Tourism and Hospitality (FTH)
- Instructors:
- Notes: Students will need to understand as far as possible where value is currently coming from (it may be as simple as the continuity of an account or policy relationship) and how that is changed by the things that customer, managers and marketers do to customers (through communications, or the absence of them).
No reserves have been selected for this course.