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Course reserves for Meeting, Incentive, Convention and Exhibition (MICE)

  1. Department: Bachelor in Tourism & Hospitality (Honours)
  2. Course number: BTH3044
  3. Section: Faculty of Tourism and Hospitality (FTH)
  4. Instructors:
  5. Notes: The Meeting, Incentive, Convention and Exhibition (MICE) industry continues to grow and garner increasing attention from the hospitality industry. This course provides a comprehensive and in-depth analysis of the MICE industry, discussing role of MICE in hospitality industry, MICE destination and hospitality as well as stakeholders involved. The marketing and budgeting of MICE will also be discussed in this course.

No reserves have been selected for this course.

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