Principles of Marketing, Global Edition.
Kotler, Philip.
Principles of Marketing, Global Edition. - 19th ed. - 1 online resource (769 pages)
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
9781292449333
Electronic books.
658.8
Principles of Marketing, Global Edition. - 19th ed. - 1 online resource (769 pages)
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
9781292449333
Electronic books.
658.8