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Digital Marketing : Integrating Strategy, Sustainability, and Purpose.

Kaufman, Ira.

Digital Marketing : Integrating Strategy, Sustainability, and Purpose. - 2nd ed. - 1 online resource (508 pages)

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.

ISBN: 9781351019170

Subjects--Topical Terms:
Internet marketing.
Marketing-Management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1265 .K384 2024

Dewey Class. No.: 658.872

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