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International Marketing

Cateora Philip R.

International Marketing Philip R. Cateora, R. Bruce Money, Mary C. Gilly and John L. Graham - Nineteenth edition - New York Mc Graw Hill 2024 - xxvi, 710pages color illustration 27cm

INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX.

Subjects--Topical Terms:
Marketing

LC Class. No.: HF1416 / .C38 2024

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