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International Marketing Philip R. Cateora, R. Bruce Money, Mary C. Gilly and John L. Graham

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Material type: Text

TextPublication details: New York Mc Graw Hill 2024Edition: Nineteenth editionDescription: xxvi, 710pages color illustration 27cmSubject(s):

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List(s) this item appears in: MBA | New Printed Books January 2024

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF1416.C38 2024 (Browse shelf(Opens below))	Available		00002003

INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX.

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