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Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications /

Shimp, Terence A.

Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications / Terence A. Shimp. - 6th edn. - Mason, Ohio : South-Western, Thomson Learning, 2003. - xxi, 650p. : ill. (col.) ; 29cm.

Includes bibliographical references and index.

ISBN: 0030352711 (hb) 9780030352713 (hb)

LCCN: 2002071957

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

LC Class. No.: HF5415.123 / .S54 2003

Dewey Class. No.: 658.82 / /SHI

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