Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications / Terence A. Shimp.

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Material type: Text

TextPublication details: Mason, Ohio : South-Western, Thomson Learning, 2003.Edition: 6th ednDescription: xxi, 650p. : ill. (col.) ; 29cmISBN:

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Dato Maznah Library & Information Services	H Social Sciences	HF5415.123 .S54 2003 (Browse shelf(Opens below))	1	Available		041060

Includes bibliographical references and index.

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