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Marketing research : measurement, method and application /

Kent, Raymond A.

Marketing research : measurement, method and application / Raymond A. Kent. - London ; International Thomson Business Press, 1999. - xiv, 334 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 1861521553 9781861521552

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .K37 1999

Dewey Class. No.: 658.83 / /KEN

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Marketing research : measurement, method and application /

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