Marketing research : Raymond A. Kent. measurement, method and application /

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TextPublication details: London ; International Thomson Business Press, 1999.Description: xiv, 334 p. : ill. ; 25 cmContent type:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5412 .K37 1999 (Browse shelf(Opens below))	1	Available	1002783

Includes bibliographical references and index.

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