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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, & John L. Graham. - 14th edn. - New York : McGraw-Hill/ Irwin, 2009. - xxxi, 711 p. : ill. (chiefly col.), maps ; 28 cm.

Includes bibliographical references and index.

ISBN: 0071288384 9780071288385

LCCN: 2008036578

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .C375 2009

Dewey Class. No.: 658.84 / /CAT

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