International marketing / Philip R. Cateora, Mary C. Gilly, & John L. Graham.

By:

Cateora, Philip R [author.]

Contributor(s):

Gilly, Mary C [author.]
Graham, John L [author.]

Material type:

TextPublication details: New York : McGraw-Hill/ Irwin, 2009.Edition: 14th ednDescription: xxxi, 711 p. : ill. (chiefly col.), maps ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0071288384
9780071288385

Subject(s):

Export marketing
International business enterprises

DDC classification:

658.84 22 /CAT

LOC classification:

HF1416 .C375 2009

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF1416 .C375 2009 (Browse shelf(Opens below))	1	Available	1002792

Includes bibliographical references and index.

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International marketing / Philip R. Cateora, Mary C. Gilly, & John L. Graham.

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