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Retail marketing management /

Gilbert, David, 1947 March 2-

Retail marketing management / David Gilbert. - 2nd edn. - Harlow Essex, England : Pearson Education Limited, 2003. - xiii, 457 p. : ill. ; 25 cm.

Previous ed.: 1999.

Includes bibliographies and index.

ISBN: 0273655116 9780273655114

Subjects--Topical Terms:
Marketing--Management.
Retail trade.

LC Class. No.: HF5415.13 / .G479 2003

Dewey Class. No.: 658.87 / /GIL

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